The adjuster walks the roof once. What they see that day decides the claim.
Every roofer knows this truth: the insurance adjuster’s single walkthrough determines whether the claim gets approved, denied, or underpaid. And the adjuster doesn’t decide based on what you tell them — they decide based on what they can see, documented in photos taken before they arrived.
The Roofer Storm-Damage Photo Documentation Kit exists for this exact moment. It’s a 10-page system for roofers and sales reps: the exact 12 photos in order, a timestamp + GPS log, a hail/wind damage guide, an adjuster-meeting checklist, and a supplement tracker that turns “we think there’s damage” into “here’s the documented evidence.”
What it is
A 10-page documentation system built around one job: winning the claim with photos.
The 12-Shot Photo Sequence is the core — the exact 12 photos in the exact order that tells the damage story: wide establishing shots, slope-by-slope coverage, close-ups of hail hits and wind lift, flashing and penetration details, and interior evidence. Each shot is numbered, described, and has a checkbox, so nothing gets missed on the roof.
The Timestamp + GPS Log records when and where every photo was taken — the metadata that makes photos evidence instead of just pictures. The Hail/Wind Damage Guide helps you (and the homeowner) identify what’s actually storm damage versus wear, so you’re documenting the right things. The Adjuster-Meeting Checklist prepares you for the walkthrough: what to have ready, what to point out, what to say and not say.
Then the Supplement Tracker follows the claim after the adjuster leaves — every supplement filed, every response, every dollar recovered that the initial scope missed.
You get five files: the flat printable PDF in US Letter and A4, an ink-friendly black-and-white version for cheap printing at the shop, a fillable PDF with 298 tap-type fields (fill it on your phone or tablet on the roof), and the .xlsx supplement tracker that works in Excel and Google Sheets.
Why it was created
Roofing claims get underpaid for one reason more than any other: insufficient documentation. Not because the damage wasn’t real — because nobody photographed it systematically before the adjuster arrived, and the adjuster’s photos told a different story.
This kit was built because the claim is won before the adjuster shows up. The roofer who documents all 12 shots with timestamps and GPS, logs every hail hit, and walks the adjuster through organized evidence gets the full scope approved. The roofer who shows up with a handful of random phone photos gets whatever the adjuster feels like approving.
Who it’s for
- Roofing contractors who want their claims approved at full scope
- Sales reps who inspect roofs and need a consistent documentation process
- New reps learning what storm damage actually looks like
- Anyone tired of watching legitimate damage get denied for lack of evidence
What’s inside
- 12-Shot Photo Sequence — the exact 12 photos in order, numbered and described with checkboxes
- Timestamp + GPS Log — when and where every photo was taken
- Hail/Wind Damage Guide — identify real storm damage vs. wear
- Adjuster-Meeting Checklist — what to have ready, what to point out, what to say
- Supplement Tracker — every supplement filed, every response, every dollar recovered
The spreadsheet side: a Photo Log with file references, timestamps, and GPS coordinates, a Damage Inventory tallying hail hits and wind damage by slope, and a Supplement Tracker with claimed vs. approved amounts and a recovery total. Demo data is included so you see every formula working in 60 seconds.
How to use it
Print the 12-shot checklist (or load the fillable PDF on your phone) and take it on every inspection. Work the shots in order — don’t skip, don’t improvise. Log the timestamp and GPS for every photo as you go.
Before the adjuster arrives, review the meeting checklist. During the walkthrough, let the photos do the talking — organized evidence beats arguments every time. After, track every supplement until the claim is fully paid.
One honest note: this kit is general information for documenting storm damage. It is not legal or insurance advice — claim processes vary by carrier and state.
Get the kit
DOCUMENT TO WIN. Get the Roofer Storm Damage Photo Kit for $8.95, or find DealShore on Etsy.
Get free sample pages + new kit alerts — email contact@dealshore.com
Related: Roofer Storm Damage Photo Kit Compatibility: Phones, Free Apps, and Field Tools